If you ever thought wondered about how to conduct a play-test group for your game, Here is a helpful slide show that tells you in the best and simplest form.
Other resources in more detail:
1) Best Practices: Five Tips for Better Playtesting
2) Finding Out What They Think: A Rough Primer To User Research, Part 1
3) Finding Out What They Think: A Rough Primer To User Research, Part 2
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Android from an Artist Point of View 
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